Danish Telco Call me is making an effort to become more trustworthy in the eyes of their customers. “Trust” is a part of their corporate values and they translate the word into “mutual respect” – customers must be treated as employees would themselves like to be treated. In sales they do this by automatically giving existing customers the benefit of new offers, but the most remarkable part of trust-building happens through the employees.

For Mazuma Mobile, credibility is the bricks and mortar of their business. They make money from recycling mobile phones that customers post to them and get paid for as soon as their used phones are received. Mazuma Mobile’s business is purely online, so an honest and credible website makes a real difference. It all drills down to one question: Do their potential customers trust them well enough to post a used phone worth hundreds of pounds?

How do you identify the weak spots in your value chain if you don’t have the tools to collect data from your customers? Auto Europe – a major car hire service serving more than 8,000 locations worldwide – asked themselves that question. Their business is to lead customers to the most appropriate car hire company for their needs, so they never see their customers face-to-face. Thus, it has been difficult to collect information when customers have been dissatisfied.

Clear communication in the local language is a must, if you want to stay close to the market and win consumers’ trust. To Hostelworld.com – the world’s largest website in online accommodation booking for independent, budget and youth travel – being able to collect and distribute customer feedback in local languages is a priority. To serve that purpose, they use Trustpilot Business in all major markets. Initially, however,Trustpilot was brought up in very different context: in effect, Hostelworld.com was looking for a provider to deliver merchant reviews to the major search engines.

Selling books online - That must be a pretty tough market with players like Amazon around. Nevertheless, Danish online bookstore Saxo.com is doing well in a market that’s very price-sensitive and easy to compare. In fact, they are doing so well that Danish online consumers rated them as the best webshop in Denmark in 2011. Ensuring that customers get a good and safe deal is a key part to their success, and Trustpilot plays a significant role when it comes to measuring customer satisfaction and building trust on Saxo.com.

In insurance, customer loyalty is a hard nut to crack. Consumers don’t tend to feel strongly about one insurance company over another. As a result the market is dealing with high churn rates and price sensitivity.

When doing business online, it’s often a challenge to differentiate yourself from competitors, particularly if you are a smaller business. Online buyers will more readily go to the sites of the most well-known national brands; so the more niche brands need to do more than just try to compete on price to command an increase in visitor numbers to their site.

If you're in search of general feedback for your website you have multiple options. You can use user surveys for example. But what do you do when you only want feedback from the people who matter to you the most - your customers?

Petflow.com does cater (literally, supplying and delivering pet food) to man’s furry, four legged friends, but their overarching focus is getting to know their human customers, their needs, and thus, deliver the best service for both pet owners and, in turn, their pets. It’s ultimately a simple equation, offering good customer service is business savvy par excellence and it positively impacts any business’ bottom line.

In competitive markets, the emphasis you place on service can make all the difference. That’s what Trueshopping Ltd - a UK based online retailer specialising in home & lifestyle products – has realised. After collecting and sharing online reviews actively, they have seen remarkable results across the majority of their 18 different websites. That includes an 8.33% overall website conversion rate increase and a huge increase in the number of brand searches after achieving Seller Rating Extensions on their Google ads.