Collect reviews and real insight with ease
Three Ways to Collect Reviews
We offer three complementary options when it comes to collecting reviews: Kickstart Credits, Automatic Feedback Service, and Unique links. Trustpilot invites all your customers, brand new and past, to review your company, via fully customisable emails. No additional customer registration, or personal details are required. It's simple to implement, secure, and yes, it's effective: On average, more than 7% of the invites results in a review.
We need a list with three things to kickstart your reviews: customer name, email, and order ID. With just those three things, you'll see reviews come pouring in, in no time at all.
Automatic Feedback Service
Keep the reviews flowing with AFS. We ask every new customer to review your company. Within days of purchase (delay is customisable), we'll invite your brand new customers to leave a fresh review on our site. In a matter of seconds, these reviews, backed by reference ID (e.g. order number), are live on the web. With AFS, you'll always have new reviews, hot off the press. Rest assured, all private information will always remain private.
For enterprise customers, Unique Links offers greater flexibility over the look and feel of your emails. Connect your company's in-house tools with Trustpilot to give your customers a unified brand experience.
See how it all works
One simple, compelling email - that's the backbone of our service. We send out an email to each and all of your customers - both old and new - so you can rest assured that you'll get authentic, mint new reviews straight away. And unlike other companies, with Trustpilot your reviews stay on your company's profile, no matter what.
Do it your way. Fully customisable email template.
Each invitation email we send to your customers is custom tailored to feel 'like home'. With options to customise color, font, logos etc. Your emails fit seamlessly with your branding. Use our proven email template as is and get started immediately, or give it your own spin, it's up to you. Our user-friendly interface means matching the template with your company's brand is easy.
Easily reply to your reviews with an order ID
With Trustpilot Business, you can connect all your new reviews to an order ID. This makes it simple to identify your customers and reply to them directly. Quick responses result in happier customers and ultimately better business. Potential customers will also be able to see your good customer service in action. It's win-win.
Works with the platform of your choice
We work how you work. Whether you use a third party solution or your own bespoke platform, Trustpilot integrates without a hitch. Simply BCC your private Trustpilot email address in customer order confirmations. If you need additional assistance for setup with your software, we're here to help.